Unlocking revenue growth: what you’ll learn at Revenue Europe 2024
As media companies face increasingly complex challenges in today’s digital world, finding innovative ways to drive revenue growth is more critical than ever. Revenue Europe 2024, set to take place on October 1st in Berlin, brings together the brightest minds in the industry to share actionable strategies and insights that will help media professionals navigate these challenges.
Whether you’re focused on subscription models, advertising innovation, or the future of AI in publishing, we’ve got you covered. Here’s what you can expect to learn from this year’s conference, and how it will help you rethink your revenue strategy for the months ahead.
1. The power of AI in media
One of the most prominent themes of Revenue Europe 2024 is how AI and big data are reshaping the way media companies operate. With the rapid advancement of AI technologies, companies can better understand audience behavior, create personalized content, and optimize advertising strategies.
Keynote speaker, Brady Brim DeForest, will explore this further in his session “Future pull: Your world in the next ten years”. He’ll explain how AI will reshape audience engagement with content and advertising over the next decade, and give you a glimpse into how to future-proof your business by staying ahead of the curve.
Meanwhile, Astrid Jørgenson and digital transformation specialist Steffen Damborg will take a deep dive into the impact of AI on advertising engagement strategies. Expect to learn how to use AI to drive more efficient, data-driven marketing and advertising efforts that can significantly boost revenues.
2. The importance of diversifying your revenue streams
Gone are the days when media companies could rely solely on advertising or subscriptions. Whether through new product offerings, creative partnerships, or a more nuanced pricing structure, media organizations need to look beyond traditional models to ensure sustainable growth.
Revenue Europe 2024 will shine a spotlight on the importance of diversified revenue streams. Joanna Levesque of FT Strategies will lead the session “Beyond Tradition: How Progressive Publishers Craft Diversified, Balanced Revenue Models.” Through real-world case studies and cutting-edge research, you’ll learn how modern publishers are breaking the mold by integrating new and often surprising revenue streams. Joanna will show why a multifaceted monetization approach is essential for today’s market and, better still, how to develop one for your own business.
You’ll also hear from Carolin Hulshoff Pol of Axel Springer, who will showcase how the company is using AI to drive innovation and revenue diversification – a must-learn for any business seeking to evolve its income sources.
3. How to optimize your subscription strategies
For many media companies, digital subscriptions are a key part of their revenue strategy, but the competition for subscriber dollars is tougher than ever. Simply acquiring subscribers won’t cut it anymore – retaining them and increasing their value over time is crucial.
In the session “The Changing Nature of Subscription Strategies: What Now?”, led by Madeleine White, you’ll learn how to boost Average Revenue Per User (ARPU) and optimize the overall subscription experience. From improving the user journey to fostering loyalty and offering value-added services, Madeleine will arm you with tactics to increase subscriber engagement and retention for long-term growth.
4. The role of first-party data in audience engagement
While Google may have back-tracked on its plans to remove third-party cookies, savvy media companies are already shifting focus to first-party data collection as a way to build deeper connections with their audience.
At this year’s Revenue Europe conference, David Murphy, Head of Digital Media Solutions at The Irish Times, will explain how publishers can leverage premium content to gather first-party data. You’ll learn how this can deepen audience relationships and provide valuable insights to boost engagement and revenue growth in a privacy-first world.
5. How to build a future-proof business model
All of the themes outlined above tie into the larger goal of building a future-proof business model. The sessions at Revenue Europe will give you a comprehensive understanding of how to create resilient, adaptable business strategies that incorporate advanced technologies and innovative revenue streams.
Be it through AI, data-driven insights, or revenue diversification (or a combination of all three!) you’ll come away with a blueprint for success – whether you’re focusing on immediate revenue growth or long-term sustainability.
Don’t miss out – register today!
This conference isn’t just about learning – it’s about action. We hope the insights and strategies shared by our stellar lineup of keynote speakers will inspire you to make tangible changes to your revenue model. Whether you want to gain practical tips, learn more about the future of adtech, or simply network with fellow growth-oriented professionals, this event promises to be a game-changer for anyone in the media industry.
If you haven’t registered yet, there’s still time. Don’t miss out on this unique opportunity to learn from the best in the industry, expand your network, and unlock new pathways to growth!
