Mastering Media Monetization: Insights from Axel Springer hy’s Pricing Pro
Adopting the correct pricing strategies is at the heart of successful media monetization strategies in an ever-evolving market filled with abundant consumer choices. Finding the right balance between value optimisation and customer satisfaction isn't just tricky; it can mean the difference between hitting targets or falling short. We spoke to Dr Sebastian Voigt, Partner
From Accountancy to Audience: A Maverick’s Way of Monetizing Media
South Africa's Daily Maverick is a rare testament to the power of innovative monetization in media, charting a path of sustainability in a world of uncertainty about the future of news media. Founded in 2009, this outlet has transformed public interest journalism through a multifaceted commercial approach, combining reader revenue, advertising, and philanthropy.
