Mastering Media Monetization: Insights from Axel Springer hy’s Pricing Pro
Adopting the correct pricing strategies is at the heart of successful media monetization strategies in an ever-evolving market filled with abundant consumer choices. Finding the right balance between value optimisation and customer satisfaction isn't just tricky; it can mean the difference between hitting targets or falling short. We spoke to Dr Sebastian Voigt, Partner
From Accountancy to Audience: A Maverick’s Way of Monetizing Media
South Africa's Daily Maverick is a rare testament to the power of innovative monetization in media, charting a path of sustainability in a world of uncertainty about the future of news media. Founded in 2009, this outlet has transformed public interest journalism through a multifaceted commercial approach, combining reader revenue, advertising, and philanthropy.
Time to Diversify? Why publishers must expand their revenue streams beyond the paywall
Subscription models play an important role in many publishers’ revenue strategies. However, with research suggesting that subscription growth could be nearing its peak, media organizations must look beyond the paywall in search of new revenue-generating opportunities. Fortunately, there’s no shortage of options. From advertising and affiliate marketing to events and data monetization, we
Four ways AI is helping to drive reader revenue
As subscription growth plateaus, many media companies are turning to artificial intelligence to bolster their revenue streams. From personalized content and recommendations to dynamic pricing, AI allows publishers to tailor their services and connect with users like never before. In this post, we explore four key ways media companies can use AI to
