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Revenue Europe

October 1, 2024 - Berlin, Germany

Revenue Europe

Our next European Revenue conference is taking place in Berlin on October 1, 2024. The event will be held at Cambridge Innovation Center (CIC) Berlin - a vibrant space specifically designed to optimize creativity and innovation. Situated in the heart of Germany's bustling capital, the space offers exceptional facilities and sparks inspiration at every turn.

Location

Cambridge Innovation Centre (CIC) Berlin, Görlitzer Park, Lohmühlenstraße 65,12435 Berlin.

Attendees Include:

Time Description Speaker(s)
08.00-09:00 Registration, coffee & networking
09:00-09:05 Welcome to Revenue Europe Jim Bilton, Managing Director, Wessenden Marketing and Revenue Europe host
09:05-09:50 Future pull: Your world in the next ten years
As AI moves at breakneck speed, Brady explores what the world will look like over the next decade and how audiences will engage with content, entertainment and advertising in the future.
Brady Brim DeForest, CEO, Formula Monks, Co-founder of Media.Monks, and Author, Smaller is Better: Using Small Teams to Drive the Future of Enterprise, USA
09:50-10:15 Advertising models for media at the intersection of audience and technology
While much reportage of The New York Times' revenue model focuses on its subscription strategy, advertising and other revenue streams continue to strongly contribute to its bottom line. In this session, we look at how publishers can develop innovative business models at the crossroads of media, data and AI.
Tom Armstrong, VP of Global Ads, The New York Times, UK
10:15-10:40 Beyond Tradition: How progressive publishers craft diversified, balanced revenue models
In an era where reliance on one or two revenue streams spell doom, Joanna presents a compelling narrative on the critical need for publishers to innovate beyond traditional revenue models. This session will unravel the complexities of developing diversified, balanced revenue models essential for sustainable growth. Through the lens of cutting-edge research and enlightening case studies, discover how modern publishers are breaking the mould by integrating surprising new revenue streams. Learn why a multifaceted monetisation approach is critical, and how your peers go about developing theirs.
Joanna Levesque, Managing Director, FT Strategies, UK
10:40-11:10 Coffee and networking
11:10-11:30 Insights from Canada and the US: Transparency, trust and how premium content drives advertising ROI
Unlike platforms, publishers have more control over ensuring advertising transparency, trust and brand safety. In this session, we look at how premium quality content helps drive advertising ROI and build effective and sustainable ad models.
Jacqueline Loch, EVP Strategy and Revenue, AZURE Media, Canada
11:30-11:50 Insights from Scandinavia: The future business model at the intersection of AI, data and marketing
In this fireside chat, we will examine technological innovations that are redefining advertising engagement strategies and how publishers drive ad efficiencies, revenues, and margins.
Astrid Jørgenson, Commercial Director, Politiken, and Chairperson of the Board at Monitor Medien and Politikens Udviklingsselskab, Denmark
Hosted by Steffen Damborg, Digital Transformation Consultant and Media Author, Denmark.
11:55-12:15 Unlocking social video’s revenue potential
Tubular Labs, the leader in global social video intelligence and measurement, provides a unified view of the passions and behaviours of audiences across social platforms. In this presentation, we will cover strategies for media publishers to unite global audiences, monetise channels, and secure partnerships.
Laurel Dunne, Senior Account Director, Tubular Labs, UK
12:15-12:35 How AI-enabled marketing helps drive profits
More details to be announced soon.
Georg Burtscher, Managing Director, Russmedia, Austria
12:35-13:00 The Axel Springer Way: AI, media and diversified revenue models
In this session, we explore innovative monetisation strategies that leverage AI, other advanced technology, and data-driven marketing.
Carolin Hulshoff Pol, CEO, Die WELT, Axel Springer, Germany
13:00-14:00 Lunch and networking
14:00-14:20 Case study: First-party data strategies - maximizing audience engagement and revenues
We discuss strategies for leveraging premium content to gather first-party data, fostering deep audience relationships, and using insights to boost engagement and revenue growth.
David Murphy, Head of Digital Media Solutions, The Irish Times
14:20-14:40 Tracking the Reader Revenue Journey from Contact to Conversion
Chartbeat’s content analytics empower media brands in 70+ countries to use their own data to build loyal audiences across desktop, social, and mobile platforms. In this presentation, we will explore worldwide trends in traffic and engagement and uncover strategies for moving readers from first contact to conversion.
Emma Bowser, Account Manager, Chartbeat, UK
14:45-15:05 The changing nature of subscription strategies: What now?
In 2023, Reuters highlighted a “winner takes most” market dynamic in subscriptions, with publishers vying not only among themselves but with many other media and sectors for limited subscription dollars. We explore the shift in subscription strategies from acquisition to increasing Average Revenue Per User (ARPU) and ask what’s next.
Madeleine White, Editor-in-Chief of The Audiencers and Head of International at Poool, France
15:05-15:45 Audience First: Building the direct-to-consumer revenue model
We delve into the monetisation mechanics of publishers, exploring how successful businesses thrive through building diversified revenue models with multiple revenues ranging from advertising to subscriptions, events, and more.
Abi Spooner, Strategy Partner, Atlas
Bård Skaar Viken, Project Director, Schibsted Media
Tomas Bella, Chief Digital Officer, Denník N, Slovakia
Seema Hope, Global Head of Consumer Research, The Economist
Hosted by Amanda Wigginton, Customer Strategy, Data and Insight Specialist & Independent Consultant, AWC Ltd., UK
15:45-16:10 Coffee break
16:10-16:30 The business of journalism: Secrets to sustainable revenue model development for independent news media
More details to be announced.
Styli Charalambous, CEO, Daily Maverick, South Africa
16:30-16:50 Collaborative Innovation: Pooling resources to compete with tech giants
Discover how open-sourcing subscription software enables dozens of publishers in Austria, Germany, Slovakia and more to unite against tech giants with diverse applications from VOD to AI-driven subscription strategies and other collaborative software development.
Tomas Bella, Chief Digital Officer, Denník N, Slovakia
16:55-17:20 Maximising Revenue Growth: Ten essential pricing hacks for immediate implementation
Pricing is the most significant lever for profit within any company. It's possible to unlock its full potential with surprising simplicity but fail to do so. In this enlightening session, Sebastian will share ten straightforward yet powerful pricing strategies that any media company can implement immediately upon returning from our Revenue Europe conference. Discover how to harness the untapped opportunities within your pricing model to drive substantial revenue growth. This presentation promises practical insights and actionable advice that can make a marked difference to your company's financial performance.
Sebastian Voigt, Partner, hy – the Axel Springer Consulting Group, Germany
17:20-18:00 What’s next for RevTech and Media?
We look at the key trends that will drive the evolution and creation of new revenue technologies, including AdTech, Subscription platforms, and MarTech.
Brady Brim-DeForest, CEO, Formula.Monks, Co-founder of Media.Monks, and Author, Smaller is Better: Using Small Teams to Drive the Future of Enterprise, USA
Rolf Rohwer, MD, Lineup Systems, Andorra
Jörg Vogelsang, Chief Digital Officer, BCN - Brand Community Network, Germany
Hosted by Amanda Wigginton, Customer Strategy, Data and Insight Specialist & Independent Consultant, AWC Ltd., UK
18:00-18:05 Agenda wrap and join us for more networking Jim Bilton, Managing Director, Wessenden Marketing and Revenue Europe host
18:05-19:00 Drinks Reception & Networking

Speakers

CEO Formula Monks and Entrepreneur
Head of Digital Media Solutions, The Irish Times
Editor In Chief, The Audiencers and Head of International, Poool
Strategy Partner, Atlas
Chief Digital Officer at Denník N, Slovakia
Managing Director, FT Strategies
Customer Strategy, Data and Insight Specialist & Independent Consultant
Co-founder, The Daily Maverick, South Africa
Partner at Axel Springer hy, Berlin, Germany
Project Director, Product & Consumer Division, Schibsted Media
Vice President, Global Advertising, The New York Times
Author of Mastering Digital Transformation and Digital Transformation Specialist
CEO, WELT Group, Axel Springer
Chief Digital Officer, Brand Community Network
Chief Commercial Officer, Politiken
Managing Director, Wessenden Marketing
Global Head of Consumer Research, The Economist
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