Amanda is a specialist in the customer strategy, data and insight sector, working with companies to ensure their customer is central to their strategy. Amanda has worked in the publishing industry for 25 years and prior to setting up AWC Limited she worked with the leadership team at TI Media as Group Customer Strategy Director. Here Amanda was responsible for data, insight and analytics and ensuring customers were central to the growth strategy across content development, audience growth, marketing and advertising. Amanda has extensive experience across product development, innovation, customer experience, research best practices, and using data for revenue generation. As a consultant, Amanda works with both B2C and B2B players across product development, business strategy and data transformation. She is also the Audience Measurement consultant for the PPA representing members on the different measurement Boards.
