Revenue Europe
FULLY BOOKED! We look forward to welcoming delagates to our next European Revenue conference, taking place in Berlin on October 1, 2024. The event will be held at Cambridge Innovation Center (CIC) Berlin - a vibrant space specifically designed to optimize creativity and innovation. Situated in the heart of Germany's bustling capital, the space offers exceptional facilities and sparks inspiration at every turn.
Location
Cambridge Innovation Centre (CIC) Berlin, Görlitzer Park, Lohmühlenstraße 65,12435 Berlin.
08.00-09:00 | Registration, coffee & networking | |
09:00-09:05 | Welcome to Revenue Europe | Jim Bilton, Managing Director, Wessenden Marketing and Revenue Europe host |
09:05-09:50 |
Beyond the Attention Economy: Navigating the Next Decade of Disruption
As AI moves at breakneck speed, Brady explores what the world will look
like over the next decade and how audiences will engage with content, entertainment
and advertising in the future.
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Brady Brim DeForest, CEO, Formula Monks, Co-founder of Media.Monks, and Author, Smaller is Better: Using Small Teams to Drive the Future of Enterprise, USA |
09:50-10:15 |
The New York Times: Evolving Our Advertising Vision for an Expanding Portfolio
In this session, Tom will share insights into how NYT is:
Building a portfolio of brands;
Evolving its advertising model to support that strategy;
Finding new areas of value; and
Thinking about innovation differently.
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Tom Armstrong, VP of Global Advertising, The New York Times, UK |
10:15-10:40 |
Beyond Tradition: How progressive publishers craft diversified, balanced revenue models
In an era where reliance on one or two revenue streams spell doom, Joanna presents a compelling narrative on the critical need for publishers to innovate beyond traditional revenue models. This session will unravel the complexities of developing diversified, balanced revenue models essential for sustainable growth. Through the lens of cutting-edge research and enlightening case studies, discover how modern publishers are breaking the mould by integrating surprising new revenue streams. Learn why a multifaceted monetisation approach is critical, and how your peers go about developing theirs.
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Joanna Levesque, Managing Director, FT Strategies, UK |
10:40-11:10 |
Coffee and networking |
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11:10-11:30 |
Insights from Canada and the US: Transparency, trust and how premium content drives advertising ROI
Unlike platforms, publishers have more control over ensuring advertising
transparency, trust and brand safety. In this session, we look at how
premium quality content helps drive advertising ROI and build effective
and sustainable ad models.
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Jacqueline Loch, EVP Strategy and Revenue, AZURE Media, Canada |
11:30-11:50 |
Insights from Scandinavia: The future business model at the intersection of AI, data and marketing
In this fireside chat, we will examine technological innovations that are redefining advertising engagement strategies and how publishers drive ad efficiencies, revenues, and margins.
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Astrid Jørgenson, Commercial Director, Politiken, and Chairperson of the Board at Monitor Medien and Politikens Udviklingsselskab, Denmark Hosted by Steffen Damborg, Digital Transformation Consultant and Media Author, Denmark. |
11:55-12:15 |
Unlocking social video’s revenue potential
Tubular Labs, the leader in global social video intelligence and measurement, provides a unified view of the passions and behaviours of audiences across social platforms. In this presentation, we will cover strategies for media publishers to unite global audiences, monetise channels, and secure partnerships.
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Laurel Dunne, Senior Account Director, Tubular Labs, UK |
12:15-12:35 |
AI @ Russmedia – Just do it!
At Russmedia, we are fully committed to integrating artificial intelligence, ensuring that all our employees become AI-proficient. Speed is key: In sales, we’re already using AI to boost efficiency and stay competitive, without relying on external tools or providers. In storytelling, we’ve achieved significant productivity gains without losing the human touch—AI supports but does not replace. In our editorial teams, we’ve created a strong synergy between AI and journalism. All of this and more is applicable to any business. Just do it.
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Georg Burtscher, Managing Director, Russmedia, Austria |
12:35-13:00 |
Axel Springer's WELT: diversified revenue models, challenges, and the embrace of AI
In this session, we explore innovative monetisation strategies that leverage AI, other advanced technology, and data-driven marketing.
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Michael Reiner, VP of Digital, WELT Group, Axel Springer, Germany | 13:00-14:00 |
Lunch and networking |
14:00-14:20 |
Case study:
First-party data strategies - maximizing audience engagement and
revenues
We discuss strategies for leveraging premium content to gather
first-party data, fostering deep audience relationships, and using
insights to boost engagement and revenue growth.
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David Murphy, Head of Digital Media Solutions, The Irish Times |
14:20-14:40 |
Tracking the Reader Revenue Journey from Contact to Conversion
Chartbeat’s content analytics empower media brands in 70+ countries to use their own data to build loyal audiences across desktop, social, and mobile platforms. In this presentation, we will explore worldwide trends in traffic and engagement and uncover strategies for moving readers from first contact to conversion.
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Emma Bowser, Account Manager, Chartbeat, UK |
14:45-15:05 |
The changing nature of subscription strategies: What now?
In 2023, Reuters highlighted a “winner takes most” market dynamic in subscriptions, with publishers vying not only among themselves but with many other media and sectors for limited subscription dollars. We explore the shift in subscription strategies from acquisition to increasing Average Revenue Per User (ARPU) and ask what’s next.
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Madeleine White, Editor-in-Chief of The Audiencers and Head of International at Poool, France |
15:05-15:45 |
Audience First: Building the direct-to-consumer revenue model
We delve into the monetisation mechanics of publishers, exploring how successful businesses thrive through building diversified revenue models with multiple revenues ranging from advertising to subscriptions, events, and more.
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Abi Spooner, Strategy Partner, Atlas Bård Skaar Viken, Project Director, Schibsted Media Tomas Bella, Chief Digital Officer, Denník N, Slovakia Seema Hope, Global Head of Consumer Research, The Economist Hosted by Amanda Wigginton, Customer Strategy, Data and Insight Specialist & Independent Consultant, AWC Ltd., UK |
15:45-16:10 | Coffee break | |
16:10-16:30 |
The business of journalism: Secrets to sustainable revenue model development for independent news media
More details to be announced.
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Styli Charalambous, CEO, Daily Maverick, South Africa |
16:30-16:50 |
Collaborative Innovation: Pooling resources to compete with tech giants
Discover how open-sourcing subscription software enables dozens of publishers in Austria, Germany, Slovakia and more to unite against tech giants with diverse applications from VOD to AI-driven subscription strategies and other collaborative software development.
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Tomas Bella, Chief Digital Officer, Denník N, Slovakia |
16:55-17:20 | Maximising Revenue Growth: Ten essential pricing hacks for immediate implementation
Pricing is the most significant lever for profit within any company. It's possible to unlock its full potential with surprising simplicity but fail to do so. In this enlightening session, Sebastian will share ten straightforward yet powerful pricing strategies that any media company can implement immediately upon returning from our Revenue Europe conference. Discover how to harness the untapped opportunities within your pricing model to drive substantial revenue growth. This presentation promises practical insights and actionable advice that can make a marked difference to your company's financial performance.
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Sebastian Voigt, Partner, hy – the Axel Springer Consulting Group, Germany |
17:20-18:00 | What’s next for RevTech and Media?
We look at the key trends that will drive the evolution and creation of new revenue technologies, including AdTech, Subscription platforms, and MarTech.
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Brady Brim-DeForest, CEO, Formula.Monks, Co-founder of Media.Monks, and Author, Smaller is Better: Using Small Teams to Drive the Future of Enterprise, USA Rolf Rohwer, MD, Lineup Systems, London Jörg Vogelsang, Chief Digital Officer, BCN - Brand Community Network, Germany Hosted by Amanda Wigginton, Customer Strategy, Data and Insight Specialist & Independent Consultant, AWC Ltd., UK |
18:00-18:05 | Agenda wrap and join us for more networking | Rolf Rohwer, Managing Director, Lineup Systems Limited, UK |
18:05-19:00 | Drinks Reception & Networking |