Why AI isn’t just for content – how artificial intelligence can revolutionize your business operations
When we think of artificial intelligence in the media and publishing world, content generation typically springs to mind. Whether it’s writing articles, producing videos, or designing visuals, AI has transformed the way we create content. However, its potential goes far beyond this.
As many companies have already discovered, AI can revolutionize other key business operations such as ad placement, lead generation and even finance reporting.
Five ways AI can streamline your operations
Here’s a closer look at how AI can transform your operations and make your business more efficient.
- Ad optimization and targeting
Ads have always been a big part of revenue generation for media companies, but manual ad placement can be something of a hit-or-miss approach. AI steps in to change that. By analyzing vast amounts of user data, AI algorithms ensure that ads are shown to the right people at the right time.
Instead of relying on broad demographics or guesswork, AI looks at behaviors, interests, and interactions to target specific audience segments. The result? Higher click-through rates, increased engagement, and a better ROI for your advertisers.
2. Decision making
Media companies collect vast amounts of data, but without the right tools, it can be hard for decision-makers to make sense of it. This is where artificial intelligence can be a game-changer. AI-powered analytics simplify complex datasets and transform them into clear, actionable insights.
Whether it’s figuring out which content is driving the most engagement or spotting market trends that could impact ad revenue, AI helps leaders make data-driven decisions with ease. By automating the analytics process, AI frees up your team to focus on high-level strategy instead of spending hours sifting through data. This speed and agility are vital if you want to stay ahead in a fast-changing industry.
3. Lead generation
Generating leads is crucial for any business, and media companies are no exception. AI-powered tools can automate much of this process, analyzing online behavior to find prospects that are most likely to convert into paying clients. They typically do this by assessing a visitor’s engagement on your site, such as whether they’ve downloaded a report, read certain articles, or subscribed to a newsletter.
With AI feeding qualified leads straight into your sales pipeline, your sales team can leave the time-consuming research and admin to the machines and focus on what they do best – closing deals.
4. Data entry and finance reporting
Manual data entry and finance reporting aren’t just time-consuming; they’re also prone to human error. This can lead to costly mistakes, missed opportunities, and poor data hygiene. AI can take over these labor-intensive tasks, improving accuracy and potentially saving hours of work.AI tools are able to pull information from multiple sources, reconcile discrepancies, and generate clean reports automatically – all without manual intervention. This streamlines operations, boosts productivity, and lets your team focus on higher-value, strategic tasks. Gannett, for example, reduced transient invoicing times by 93% and sped up print ad processing by 99% using AI automation.
5. Automated translation tools
If your company operates globally, translating content into multiple languages is a must, but it’s often time-consuming and expensive. AI-driven translation tools can solve this problem by quickly and accurately translating content into different languages.
Powered by advanced speech recognition technology, these tools allow you to distribute content across multiple regions without sacrificing quality or breaking the bank on translation teams. This is a great way to target new markets and expand your business’s global reach.
Focusing on what really matters
From optimizing ad placements to producing financial reports, AI can handle many of the tasks that traditionally take up valuable time and resources. In fact, a report by McKinsey claims AI technology has the power to free up a staggering 60-70% of employees’ time!
However, leveraging AI isn’t just about counting the hours saved or slickening workflows. One of the biggest benefits is that it allows you to focus on what truly matters – creativity, strategy and growth. This is especially critical if you want to achieve overarching goals like maximizing audience engagement and driving revenue.
We’ll be sharing more insights on how media companies can use AI to improve their operational efficiency and boost revenue at our upcoming conferences in Berlin and Austin. Find out more and book your ticket here.
