Mastering Media Monetization: Insights from Axel Springer hy’s Pricing Pro
Adopting the correct pricing strategies is at the heart of successful media monetization strategies in an ever-evolving market filled with abundant consumer choices. Finding the right balance between value optimisation and customer satisfaction isn't just tricky; it can mean the difference between hitting targets or falling short. We spoke to Dr Sebastian Voigt, Partner
Time to Diversify? Why publishers must expand their revenue streams beyond the paywall
Subscription models play an important role in many publishers’ revenue strategies. However, with research suggesting that subscription growth could be nearing its peak, media organizations must look beyond the paywall in search of new revenue-generating opportunities. Fortunately, there’s no shortage of options. From advertising and affiliate marketing to events and data monetization, we
