“A purely ad funded digital model would not work”: The Irish Times’ David Murphy on the importance of diversified revenues
Founded 165 years ago, The Irish Times holds the distinction of not only being Ireland’s leading newspaper but also the country’s newspaper of record. Ahead of Revenue Europe in Berlin on October 1st, David Murphy, Head of Digital Media Solutions at The Irish Times, explains why diversified revenue models are critical in
“Industry Partner of the Year”: Atlas Consultancy’s Abi Spooner on why putting the customer first reaps the right results
At Revenue Europe in Berlin on October 1st, one of the key speakers will be Abi Spooner who will appear alongside Schibsted Media’s Bård Skaar Viken and Denník N’s Tomas Bella in a panel discussion focusing on DTC revenue models. The panel, steered by customer strategy consultant, Amanda Wiggington, will look at the
Four ways AI is helping to drive reader revenue
As subscription growth plateaus, many media companies are turning to artificial intelligence to bolster their revenue streams. From personalized content and recommendations to dynamic pricing, AI allows publishers to tailor their services and connect with users like never before. In this post, we explore four key ways media companies can use AI to
